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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

January 5, 2017

Holiday Paid Search Sales Soar 45% YoY

With the 2016 holiday shopping season in our rearview, it’s time to look at how online paid search sal...

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November 17, 2016

PLA 2.0: Strategies to Improve Your Program and Your Performance

The growth of Google’s Product Listing Ads (PLAs) over the last few years has been fueled by the growt...

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November 15, 2016

PPC Tips for Capturing Upper Funnel Holiday Gift Searches

Forty percent of shopping related searches are focused on broad queries like “women’s athletic clothin...

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September 19, 2016

Local Inventory Ad Tips for the Holidays

Eighty-one percent of consumers start the product research process online.1 Despite this, the vast maj...

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